The 60th International Art Exhibition in figures

331 Participants at the International Exhibition

2 Curator’s Special Projects:
Pavilion of Applied Arts in collaboration with Victoria and Albert Museum in London with the exhibition by Beatriz Milhazes
Forte Marghera, polveriera austriaca the exhibition by Nedda Guidi

4 Meetings on Arts

86 National Participations
30 National Participations in the historical Pavilions of Giardini
23 National Participations in the Arsenale, including Italy
33 National Participations around the city of Venice
4 National Participation for the first time:
Republic of Benin, Ethiopia, United Republic of Tanzania, Democratic Republic of Timor Leste
The Republic of Panama (previously with the IILA) and Senegal (previously with African countries) participate for the first time with their own Pavilions

30 Collateral Events

699.304 Total visitors
plus 27,966 pre-opening visitors

3,321 average visitors per day

Young people and students accounted for 30% of total visitors.
People who visited the Exhibition as a group comprised 18% of the overall number of visitors.
94,035 public organized in groups (of which about the 69% are students and/or university groups).

80,613 (4.704 groups) participants in the educational activities and in the guided tours (+ 1,50% over 2022)

Educational activities
39,844 young people and students participated in the educational activities   
1,827 groups
5,941 teachers involved in educational activities carried out in the Exhibition venues
2,199 teachers involved during the dedicated preview
1,096 participating schools, of which:
50 preschools
187 primary schools
72 secondary schools I grade
787 secondary schools II grade

NOTES: there is a 20 percent increase in elementary school, while it is confirmed that almost half of the young people participating in educational activities, 35%, come from abroad (numerous attendances from Austria, Germany, France and Switzerland).

Guided tours
40,769 adults and public who visited as part of a group
24,519 public organized in groups participated in the guided tours
16.250 participants in the fixed-departure and Family Friendly tours (+15% over 2022)
2,877 groups

Rides of Biennale BUS and VAPORETTO Biennale for schools
248 rides on Biennale BUS (one-way 124, return 124)
12,110 students travelled on it (one-way 6,055, return 6,055) + 6% over 2022
324 rides on Biennale VAP (one-way 162, return 162)
30,346 students travelled on it (one-way 15,173, return 15,173) + 29% over 2022

Biennale sessions
76 Universities participating in the project: 64 affiliated universities and 12 universities participating through joint projects
3,000 participating students involved in the project
21 Countries
31 Italian universities
45 Foreign universities, from 5 continents
42 workshops organized in La Biennale venues, curated by participating universities    With 6 universities involved, Germany and France follow Italy in terms of attendance, followed by the United States (5 attendances).

41 Biennale qualified assistants for educational activities and specifically designed tours of the two Exhibition venues from 8 countries, with educational activities in 11 different languages (Italian, English, French, German, Spanish, Portuguese, Russian, Polish, Turkish, Albanian, Hindi), as well as in Italian Sign Language (LIS).

2,689 (171 groups) participants in the Fragile Categories Project, for the Accessible Biennale (+ 67% over 2022).

Press Office activities
4,289   journalists registered for the pre-opening, including
2,870 international journalists
1,419 Italian journalists
plus other journalists who registered as press during the opening of the Exhibition.

Digital communication
Official website (labiennale.org)
April 20^th > November 13^th 2024
1,6 milioni individual visitors
7,5 milioni page views
19,7 milioni eventi generati (page views, avvio sessione, prima visita, scroll , clic, download file, etc.)

Devices/Users:
Mobile     1,081,470 users (69,6%)
Desktop   449,601 users (28,9%)
Tablet       22,583 users (1,4%)
Smart tv   101 (0,006%)

Social Media
April 15^th > November 13^st 2024
During the Biennale Arte 2024 the contents posted on La Biennale di Venezia’s Facebook, X, Instagram and YouTube pages obtained a total about 101 million views and 1,7 milion interactions.

Facebook
481,412 total page followers
+7,480 since the opening of Biennale Arte 2024
(Biennale Arte 2022: 480,290 total followers on November 22^nd, 2022)
During the Biennale arte 2024 the content posted on La Biennale di Venezia’s Facebook page obtained a total of 21,9 million views and 201,747 interactions.

X
698,813 total page followers
(Biennale Arte 2022: 711,490 total followers on November 22^nd, 2022)
During the Biennale Arte 2024, the tweets posted on the @la_Biennale X page obtained a total about 16,6 million views and 498,000 interactions. The most significant interactions include 115,154 likes and 115,154 retweets.

Instagram
850.717 total page followers
+81.246 since the opening of Biennale Arte 2024
(Biennale Arte 2022: 707.717 total followers on November 22^nd, 2022)
During the Biennale Arte 2024 the content posted on the @labiennale Instagram page obtained a total of about 61,5 million views (2022: 38,5 milion)  and 1 million interactions.
The 5 most popular posts reached over 52,826 likes.
On Instagram, the hashtag #BiennaleArte2024 counted 18,400 posts around the world, while the hashtag #StranieriOvunque e #ForeignersEverywhere counted 17,600 posts. 

YouTube
60,171 total subscribers to the channel
+3.730 subscribers since the beginning of the Biennale arte 2024
(Biennale Arte 2022: 52,852 total followers on November 22^nd, 2022)
During the Biennale Arte 2024 the BiennaleChannel YouTube channel counted 692,626 views.

Source: Google Analytics, Meta Insights, X Statistics, Instagram Insights, Iconosquare, YouTube Studio

Editorial projects
On November 13^th, 2024 in the Exhibition Bookshops and on store.labiennale.org e-commerce has been sold:
938 Italian catalogues
3,538 English catalogues
6,941 Italian short guides
20,470 English short guides

11 Heads of State and Prime Ministers
72 Ministers and Deputy Ministers
43 Ambassadors and Deputy Ambassadors

Partner: Swatch
Main Sponsor: illycaffè
Sponsor: American Express, Bloomberg Philanthropies with Bloomberg Connects, Vela - Venezia Unica
Media Partner: Rai

558 books acquired for La Biennale bibliography programme (Book Pavilion project)
340 titles overall
1.414 library visitors (scholars and students)
208 online requests